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Selling your home as a "For-Sale-by-Owner" CAN be a Huge MISTAKE. Last minute walkthroughs, inconvenient calls, price adjustments and possibility of being stuck with two mortgages are real concerns. If you are not completely prepared, you could end up losing hundreds… even thousands in profit and equity.


The difference between a profitable, smooth transaction and a breakeven miserable experience is often a fine line. In the majority of cases, it comes down to the subtle "know how" of your professional who will insure the quick profitable sale of your home. Most home sellers use real estate agents, but there's nothing that says you have to.

If you go it alone, you won't have to work around an agent's schedule or follow their advice on what color to paint your kitchen. Plus you could save all that commission money typically about six percent, or $30,000 on a $500,000 property. Set the price too high and you won't attract buyers; set it too low and you leave money on the table. Of course, you will have to fit showings into your own schedule and decide on that paint color yourself. And you could end up having to pay a commission to the buyer's agent usually three percent.

Even fans of FSBO pronounced fizz-bo, short for for-sale-by-owner say you shouldn't expect it to be a cakewalk. Many people underestimate the complexity of the transaction. Perhaps that's why only 13 percent of US home sellers took the FSBO route in 2005, down from 15 percent in 1995 and 19 percent in 1991, according to a survey for the National Association of Realtors®. (Of course, that's not a group that's enthusiastic about selling without an agent.) What if you don't plan to use an agent? REALTORS® are happy to help because from their perspective it's a way to make a first contact. Some Realtors® make a living out of converting FSBOs into customers. About 75 percent of buyers use the Internet when searching for a home, according to the REALTOR's® association, so you also want to be on the Web. Homeowners can't do that directly it requires membership, which requires a real estate license. Why? Consumers have access to more information than ever before, yet fewer of them are going at it alone. Perhaps the more consumers see, the more they realize how difficult it is to do this successfully with a rather intimidating "to-do" list for sellers.

A wise man once said "A person will never list their property until they exhaust their own marketing avenues." The statistics say that based on a FSBO's efforts of advertising, signs, and networking your effective period of finding a buyer may be over soon. The National Association of REALTORS®, the largest trade association in the world, says that a person selling their property themselves will net less money than when using a broker.

The reason is simple. Real estate professionals find more qualified buyers than a FSBO.  Real estate agents state that their sellers are busier than ever before… and in a changing market… realize that real estate professionals are uniquely positioned to help them sell their home fast and for the highest possible price.

And at the end of the day, getting a higher price not only more than pays for the agent's commission, but makes the home sale FAR easier and less stress-free.

"11 Common Mistakes" 

This information is designed to arm you with the knowledge to avoid "11 Common Mistakes" that cost Sellers serious money. Even though all the material might not be applicable, we believe it will help you immeasurably.

Refusing to Make Profit Inducing Repairs.  It always costs you more money to sell "as is" than to make the repairs. It will increase the value of your home. Often even minor improvements will yield as much as three to five times the repair cost at time of sale. Your agent will be able to point out what repairs will significantly increase the value of your home. Seemingly small fix up jobs can have quite an impact.

Not Considering Other Financing Terms.  Cash is always the most advantageous transaction. Income level, tax benefits and current legislation are all critical factors when considering purchase terms.

Provide Easy Access for Showings.  Accessibility is a major key to profitability. "Appointment Only" showings are most restrictive, while a lockbox is the least. However there are certain considerations to take into account... your lifestyle, timeframe for the desired sale and the relationship with your REALTOR®. The more accessible your home, the better the odds of finding a person willing to pay your asking price. You never know if the one that did not get a viewing was the one that got away. By developing a trusting relationship with your REALTOR®, he/she will show the home with your best interest in mind.

Priced Too Low or Priced Too High.  One reason to find the right professional is to make sure the property is priced appropriately for a timely sale. If the property is priced too high, it will sit and develop the identity of a problem property. If it's priced too low, it could cost you considerable profits. The real estate market has subtle nuances and market changes should be evaluated by your REALTOR® to help maximize your return.

Relying Solely on Traditional Methods to Sell Your Home. The REALTOR® who is innovative and willing to offer new strategies of attracting homebuyers will always outperform agents who rely on traditional methods. Demand around the clock advertising exposure, innovative lead generation methods and cutting edge Internet strategies. These services exist and should be offered on your home sale.

Market Timing and Seasonal Selling.  Just as a stock broker continually follows trends of the stock market, your professional agent continually follows trends of your home market. They know if the market cycle is poised to net you the most money. Disregard believing property sales are seasonal... "Sells better in Spring than Winter"... property is always selling. Although you may not be aware of it, many of the properties that were listed in the Multiple Listing Service at the same time you decided to place your property on the market have received offers.

Refusing to Make Cosmetic Changes.  The prospective homebuyer's first impression is the most important. An unbelievable amount of home sales have been lost to unkempt lawns, cluttered rooms, bad stains, unpleasant odors... all seemingly little things. Imagine you were the homebuyer and cleaned your place from top to bottom... military style.

Wasting Time with an Unqualified Prospect.   Your REALTOR'S® responsibility is to screen a prospect's qualification before valuable time is lost. Be sure to align yourself with the right professional and eliminate negotiating with unqualified prospects.

Don't Test the Market.  Never put your property on line to sell unless you are serious. The right Professional will find you buyers and if you are harboring indecision... you will slow the sale.

Believing You are Powerless to Make a Difference. Be part of the team! Take an active role with your agent to see what you can do to facilitate your sale. Networking with professional peers and personal friends often results in the sale of a home. It’s surprising how many homes are sold this way.

Believing All agents are the Same.  With all the intricate details and critical decisions to be made concerning your home sale, should you rely on anyone but a professional? Many friends and family members have been estranged as a result of failure to meet expectations. Your home sale is a time-consuming, effort related, difficult task. Maximize your profit by utilizing a Professional REALTOR®.

We appreciate the time you have spent to understand the challenging time between contract, acceptance and close and wanted you to understand these potential problems for the following reasons:

  1. A transaction cannot close until escrow has cleared up any and all of the previously mentioned problems.
  2. To let you know that we have great experience in heading off these potential pitfalls.

Once again, call if you need any help.

P.S.

May we have the privilege of helping you?  Because we respect your decision to sell… our FREE "FSBO  Organizer" is available to individuals who are selling their home on their own.  Ask for it today to make this process go more smoothly for you.
 
I want the FREE FSBO Organizer!

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Office: 863.419.1230
Fax: 863.419.1739
130 Patterson Road • Haines City, FL 33844
“US 27 • 6.5 miles south of I-4 • 20 minutes to Disney”
Toll Free: 1.877.303.SOLD
www.HeartofFloridaRealty.com