Heart Of Florida Realty (HFR) was formed with the goal of building a professional organization of aggressive, career-minded REALTORS^® with the primary concern of honesty, integrity, and superior service to the public and fellow brokers/salespersons.

The HFR scope of active sales areas are residential, investment, commercial, vacant land and business opportunities.   

• HFR hires licensed REALTORS^® who go above and beyond the legal requirements as independent contractors to assist in locating buyers and sellers of real property. Their responsibility is following the ethical, moral and legal standards of EXiT Realty The Heart Of Florida plus the Real Estate License Law (Chapter 475, Florida Statues).  

• HFR REALTORS^® are bound by and responsible for thorough knowledge of, and strict compliance with, the Real Estate License Laws, the rules of the Florida Real Estate Commission, Code of Ethics of the National Association of REALTORS^®, East Polk County Association of REALTORS^®, Osceola Association of REALTORS^® and the policies established by HFR.

• HFR REALTORS^® conduct their sales activities with genuine care and quality service with uncompromising integrity. The guiding principle of ethics comes from the Latin primum "non nocere," meaning "first do no harm."  By adhering to strict ethical guidelines... we earn your trust.  By establishing trust... we build a long-term business model creating customers for life.   Our CODE... Our PROMISE!